Building a Record Label is Like Collecting Pokémon

How is building a killer record label roster like collecting Pokémon? Nick DiSalvo of Elder, who also works with the legendary Stickman Records, gives a fascinating look into the strategy and passion behind curating a label. He compares the process to collecting Pokémon or building a fantasy sports lineup—it's a creative act of assembling a "killer roster" of artists you love and believe in. This is a super fun and insightful peek behind the curtain of the music industry. If you could start your own record label, who would be your first three signings? Dream big in the comments! 👇 Follow The Sonic Road Podcast on Instagram, TikTok, Facebook & X: @thesonicroad Subscribe on Youtube, Spotify & Apple Podcasts: https://linktr.ee/thesonicroad #thesonicroadpodcast #rockmusic #metalmusic #rockpodcast #metalpodcast #rocknroll #alternativemusic #podcast2025 #podcastlife #newepisodes #recordlabel #musicindustry #musicbusiness #band #elder #pokemon #fantasyfootball #shorts #rockmusic