Capitalizing on the Dead One A Darkly Humorous Take on Music Releases
Feb 24, 2026
In this darkly humorous highlight from The Sonic Road, the guys from Handsome Jack joke about the "perfect" marketing strategy: waiting until a band member passes away to finally see those record sales spike.
From the legacy of Duane Allman to the irony of posthumous fame, the band gives a lighthearted but honest take on the strange ways the music industry assigns value.
Listen to the new album by Handsome Jack 'Barnburners' HERE: www.handsomejackmusic.com
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