Video thumbnail for Entrepreneurship Isn't a Master Plan — It's Instinct and Luck | Jadd Shickler

Entrepreneurship Isn't a Master Plan — It's Instinct and Luck | Jadd Shickler

Jul 7, 2026
Jadd Shickler — founder of Blues Funeral Recordings and co-founder of MeteorCity Records — on the honest truth about how his early label and online store actually took off. Looking back at the earliest days of All That's Heavy and MeteorCity in the late 1990s, Jadd doesn't dress it up as a brilliant business plan executed to perfection. He's clear that it was a combination of some entrepreneurial instinct, his own taste driving what they chose to put out, and a whole lot of luck — bands and opportunities falling into their laps at exactly the right time, and a scene of people who kept coming back for more. It's a grounded and refreshingly honest perspective on how things actually get built, from someone who has been shaping the heavy underground for nearly thirty years. This clip is from Episode 35 of The Sonic Road Podcast. 🔔 SUBSCRIBE to The Sonic Road Podcast: thesonicroad.com | linktr.ee/thesonicroad 📲 FOLLOW THE SONIC ROAD PODCAST: @thesonicroad 📲 FOLLOW BLUES FUNERAL RECORDINGS: bluesfuneral.com | @blues.funeral #JaddShickler #BluesFuneralRecordings #MeteorCity #Entrepreneurship #TheSonicRoadPodcast #recordlabel #rockmusic #rockpodcast
#Arts & Entertainment