It Takes a Village: Jay Buchanan on Label Support for A Rock Band

What really happens behind the scenes of a major album release? Rival Sons frontman Jay Buchanan pulls back the curtain on the "village" required to sustain a modern music career. In this exclusive clip from The Sonic Road, Jay Buchanan discusses the logistics of being signed to a label and the "many hands" it takes to lift any given project to its potential. Jay details the critical roles of radio, publicity, and product management in the life of a recording artist. Follow Jay Buchanan on Instagram: @jaythebirdthatsings Listen & Purchase Weapons Of Beauty Here: weaponsofbeauty.com Follow Rival Sons Here: rivalsons.com Follow The Sonic Road Podcast HERE: https://linktr.ee/thesonicroad On Instagram, Facebook, X & TikTok: @thesonicroad Beyond the business, Jay shares a personal update on Rival Sons' 2026 touring plans, explaining how he is currently prioritizing his wife’s health and family needs while remaining ready to hit the road as soon as the situation clears. #JayBuchanan #RivalSons #newmusic2026 #RecordLabel #thesonicroadpodcast