Magnetic Eye Records, Ripple & How Independent Bands Survive

Who is the unsung hero powering the heavy rock scene? Zach Wheeler (Howling Giant) praises Jadd Shickler for running Magnetic Eye Records and for being "everywhere," even helping with RippleFest events. Jad is the dedicated industry figure who works tirelessly for the band, helping them secure tours and connecting the dots—a level of commitment essential for independent bands to stand out among the "million bands out there." This clip highlights the value of having genuine, passionate allies in your corner. Howling Giant Fans: Big shout-out to Jad and the team! Tell us which Magnetic Eye release is your favorite in the comments! Find more Howling Giant music and tour dates at: https://www.howlinggiant.com Follow The Sonic Road Podcast on Instagram, TikTok, Facebook & X: @thesonicroad Subscribe on Youtube, Spotify & Apple Podcasts: https://linktr.ee/thesonicroad #rockmusic #metalmusic #rockpodcast #metalpodcast #rocknroll #alternativemusic #podcast2025 #podcastlife #newepisodes #MagneticEyeRecords #RippleFest #IndependentMusic #Jad #MusicIndustry #HowlingGiant #BandManagement #RecordLabel #StonerRock #TheSonicRoadPodcast