Venue merch cuts are theft: Why tour t-shirts cost $50

Venue merch cuts are theft from touring musicians who rely on merch sales to survive. On this clip from Episode 37 of The Sonic Road Podcast, co-host Becky Franzel joins Beau to break down why corporate venues taking a 15% to 30% cut of artist merch forces bands to charge $50 for a t-shirt just to clear $20. They discuss the frustration from a musician's perspective, the impact on fans, and why supporting independent venues in cities like Milwaukee makes all the difference for touring artists. 🌐 Official Newsletter & Site: https://www.thesonicroad.com/ 🎧 Listen & Follow The Sonic Road Podcast: https://linktr.ee/thesonicroad 📸 The Sonic Road Instagram: https://www.instagram.com/thesonicroad 👍 The Sonic Road Facebook: https://www.facebook.com/thesonicroad #TouringBands #BandMerch #LiveMusic #MusicIndustry #Concerts