Why would anyone start a record label when the revenue was completely unpredictable?

In this highlight from The Sonic Road Podcast, Ripple Music CEO Todd Severin discusses the high-risk environment of the independent music business. He explains that at the time he launched Ripple, there was "no monetary, revenue stream you could predict or rely upon" for a small label. ✅ SUPPORT RIPPLE MUSIC: https://ripplemusic.bandcamp.com 🎸 READ DEADLY VISION: https://a.co/d/08C0jWSw Follow The Sonic Road Podcast on Instagram, TikTok, Facebook & X: @thesonicroad Subscribe on Youtube, Spotify & Apple Podcasts: https://linktr.ee/thesonicroad Severin also offers a surprising perspective on the vinyl revival, noting how massive pop releases—like Taylor Swift’s re-released catalog—have impacted the market. He points out that while "Swifties" are buying up hundreds of thousands of double-vinyl sets, this surge in demand has created a unique set of challenges and opportunities for underground labels like Ripple Music. Discover: The Financial Risk: Why Todd believed it was a "great time" to start a label despite the lack of a traditional revenue model. The Taylor Swift Effect: How major-label vinyl sales of 500,000 to a million copies shift the landscape for independent artists. Independent Resilience: How Ripple Music found its footing in the heavy underground during a period of industry-wide transition.